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Hundreds of thousands, perhaps even a million, people will unbox their very own Nintendo Switch 2, the sequel to the third-best selling console in history.

“But when we filmed the unboxing event for the Topps Complex Series and Tokyo Series on YouTube, I recognized anew how profound the world of American sports trading cards is, which shook me with excitement.”

While it's difficult to pin their recent rise in popularity to one particular ingredient, celebrity endorsement, social media unboxing videos and their ability to stir up nostalgia are all contributing factors.

But the morning of, much of her clothes, kitchenware and other items remained unboxed.

Videos of such experiences have millions of views online, with fans essentially advertising to each other - the same applies to the Sonny Angel unboxing trend.