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"What Faisal needs to do is show his positive and unbreakable mentality to our fans and Malaysian football," he adds.

In three short minutes, the trio rattled off half a dozen memorable hooks, endowed with the unbreakable bond of their friendship.

Greece's entry, Asteromáta, is also rooted in history and memory, as Klavdia describes the unbreakable bond that refugees share with their homeland.

Hours earlier, Xi described the bond between the two countries as "unbreakable" and added that Russia and China should be "friends of steel".

Yes, it has become a commercial beast and the rampant hyping of the brand grates, but the essence of what makes the Lions special is strong and apparently unbreakable.