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The printed, V-shaped tarp is easily legible to drivers traveling to and from a Joshua Tree National Park visitors center.

"We have a system called 'pin and catch' where you have a V-shaped structure and some arms grabbing onto the element, dragging it slowly into place."

To know that after heavy January rains, inevitably there will be a deep, V-shaped rut along the center of the trailhead, like a voracious alien mouth; or that in late May the mustard weed will be so wildly overgrown and bushy that it will completely swallow up the trailhead sign, post and all; or that for a brief window in late October-early November, two pink silk floss trees will bloom the color of bubble gum just below the Vista Del Valle lookout point.

Within two years of the younger Tsuji becoming chief executive, Sanrio was profitable again, in what analyst Mr Yoshioka calls "a beautiful V-shaped recovery".

It is at the southernmost tip along the soft, V-shaped protuberance of coastline that runs between Panama City and Carabelle and was once a hidden slice of secluded paradise with the Gulf on one side and St. Joseph Bay on the other.