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In 1976, Simons received the American Mathematical Society’s Oswald Veblen Prize in Geometry for research that would prove to be influential to string theory and other areas of physics.

Bud Lighting is here to stay because boycotting has become a kind of reverse Veblen good.

"I kept watching and I was barely seeing any seedlings at all," Veblen said.

Essentially, Veblen condemned the classical and medieval activities of learning and leisure with the vitriol once reserved for sloth.

Veblen pointed out that people buy homes with rooms that are rarely used, just to show off the owner’s wealth.