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But the organisation says, in reality, it "glorifies thinness and vilifies weight gain" and "promotes disordered eating behaviours."

Now praised as a superfood, avocados are at turns revered and vilified.

Now he has accused Kyiv of trying to "vilify" his country.

"For the sin of asking legitimate questions about the party's direction, policies and leadership, I was vilified and targeted," he said.

He was called a communist sympathizer, and political rivals vilified him.