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wow factor
noun
informala striking or impressive feature
Example Sentences
Mrs Underwood's mother had arranged the surprise drone show with help from the couple's wedding planner – who had suggested it as a "wow factor" component of the day.
“There was the whole 'wow' factor, the views,” he said, remembering the place as understated, creative and a little bit off the radar when it opened in 2018.
Senior judge Mike Holling described the kebab pie as having an excellent overall bake and presentation, amazing pastry, a filling which was tasty and well-seasoned, that "definitely had the wow factor".
As well as making them more affordable, he has a design suggestion: "A wig that can create a wow factor."
And yes, there’s a “Wow” factor to it.
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