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If anything, the downturn, at least in terms of employment at the studios, has continued.

It is a concept known as the lipstick effect, which suggests that people are more likely to spend on small luxury goods - like lipstick - during economic downturns.

That downturn continued in 2024-25, with him not starting a Premier League match before his move to Spain.

Now, amid a broader downturn in film and TV production, the local industry finds itself at an existential crossroads.

The burgeoning designer captivated London's fashion scene initially, but in 1998 he went bankrupt when an economic downturn in east Asia scuppered a major order.