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"How do you get someone as intransigent and as slow moving as the EU to do something now? You slap a 50% tariff on them and all of a sudden the phone start ringing."

But Mr Amsterdam said the more intransigent the government, the more it would spur Chadema's supporters "to push forward and engage in civil disobedience".

Furthermore, the practice is tightly bound to the seemingly intransigent social marginalization of women.

David Strover, head of Trading Standards, said: "We repeatedly advised this business to amend their labelling, but they were intransigent and failed to act on our advice."

But the Kandahar-based leadership has remained intransigent, and there has been no public breaking of ranks with the supreme leader’s diktats.